It was probably the largest notification of the gaming branch in the still young year 2022, when Microsoft announced on January 18, you want to buy Wool Activision Blizzard and be already in agreement on the purchase price of tremendous nearly $70 billion dollars. Would probably have not come to this deal almost – and for two reasons. So Microsoft has already tried in 2020 to buy Activision Blizzard. At that time Bobby Kick rejected this offer thankfully and was not ready to hand over the company in foreign hands. Then the year 2021 and came the sexism scandal at Blizzard .

The shares fall and Bobby wants to sell – (almost) no matter, to whom

In the context of this scandal, and the and louder criticism of the shareholders to Bobby Kick , the stock value of Activision Blizzard also fell relatively strong, and the CEO apparently covered its position on a sale. At the same time, Xbox boss Phil Spencer apparently renewed its offer opposite Activision Blizzard and tried again to buy the publisher and developer.

During this period Bobby Kick, according to Bloomberg, also looked around other buyers. Including the Facebook parent company Meta. Why this deal did not come about is unknown. Clearly, however, it seems that Bobby Kick wanted to sell the company Activision Blizzard and also offered other media companies.

Ultimately, Microsoft has received the surcharge that has been denied one year before. And Bobby Kick is allowed to look forward to a ridiculous high severance pay . This is not quite unjustified. After all, he has developed Activision Blizzard to one of the most successful and valuable companies in the game industry – even if he had to put more than once fierce criticism for the way.

Activision Blizzard owned by Facebook – How would you like this compared to Microsoft?